The Philadelphia 76ers have officially changed their primary logo and color scheme with a return to the traditional “76ers basketball” logo and the red, white and blue color scheme. The basketball logo was last used during the 1996-97 season and consists of a color scheme that was originally established in 1963 and used during the Sixers’ two championship seasons in 1966-67 and 1982-83.
"By bringing back the old Sixers logo, we are connecting the past with the future," said Comcast-Spectacor Chairman Ed Snider. "This logo evokes memories of some of this franchise's proudest moments. We also made this change because we understood how much this logo means to our fans, this franchise and to our city. The fans had a big input on this decision. We're excited and we want the entire City of Philadelphia to be excited for Sixers basketball."
"The 76ers logo is one of the more iconic in all of professional sports and we are sure fans will appreciate the Sixers returning to their core colors and ball icon," said Christopher Arena, NBA Vice President Apparel, Sporting Goods & Basketball Partnerships.
Link: Sixers relaunch brand with official change to primary logo