ColorWerx

In a previous blog posting (http://colorwerx.blogspot.com/2010/05/san-francisco-giants-rgb-optimized.html), I presented the San Francisco Giants' graphics for 2010, and mentioned their unique usage of Metallic Gold. In the official Style Guide files, the Gold is labeled "Matte". Now, one cannot specify certain portions of a logo or wordmark to print on matte paper stock, while the other colors print on coated paper stock, so I had come up with a solution of using a now-out-of-date Pantone substrate of Coated-Varnished (C-V). This was a presentation in a previous Pantone Metallics Formula Guide where the color was printed on coated stock, and then a varnish was applied on top of the ink. I felt that this color designation represented a not-so-shiny version of the color. After more research, and with consulting with other experts in the field, I have changed this designation to a straight "C" (for "coated") designation. The thought is that the original designers were implying that the thread and textile/fabric matching was to be done with non-metallic medium. Actual spot prints of these graphics clearly show a standard metallic ink is used.

Anyway, here are the official graphics for the Giants for 2012...

Primary Mark:



Secondary Mark 1:



Secondary Mark 2:



Wordmark 1:



Wordmark 2:



Wordmark 3:



Home / Road / Alternate Home / BP Cap:



Home Uniform Script:



Road Uniform Script:



Alternate Home Uniform Script:



Alternate Road Uniform Script:



(This is new for the 2012 season.)

BP Uniform Script:



Home Uniform Back Numerals/Lettering:



Road Uniform Back Numerals/Lettering:



Alternate Home Uniform Back Numerals/Lettering:



Alternate Road Uniform Back Numerals/Lettering:



(Again, new for the 2012 season.)

BP Uniform Back Numerals/Lettering:



Home Uniform Left Sleeve Mark:



Road Uniform Left Sleeve Mark:



Alternate Home Uniform Left Sleeve Mark:



Alternate Road Uniform Left Sleeve Mark:



(And again, new for the 2012 season.)

Jacket Designation Script:



Silhouetted Batter Mark: